Not Just a Brand. A Breakdown in Progress.

We stopped pretending everything’s fine.
Now we wear the sarcasm on our sleeves — literally.

This is The LOL:
A sarcastic rebellion against burnout culture, served in wearable form.

Read the LOLifesto

The LOL Uniform

This is the official uniform of The Logged Off Life. Bold enough to wear the logo. Too tired to explain it.
The LOL Edit is your entry-level escape gear — just the logo, just the vibe, nothing left to prove.

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Options for the Over It